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Stimulate excitement in travelers for their imminent journey.

Project Brief:

Envision a hypothetical welcome kit for Delta Airlines to generate anticipation among travelers for their upcoming trip and promote repeat business post-pandemic.

Project Focus: 

Graphics & Concept branding


12 weeks project

The project has no direct affiliation with the brand.

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The COVID-19 pandemic greatly impacted daily life globally and resulted in prolonged confinement for many. As industries in the US begin to recover, businesses are adopting new strategies to entice customers and mitigate economic damage caused by the pandemic. There is a growing desire for travel, and an upcoming resurgence of air travel is expected.

Why Delta?

Delta's exceptional service during the COVID-19 crisis has propelled it to the top spot for the most routes operated, even during the challenging period of social restrictions.

Delta, as the leading global airline in the US for products, services, innovation, reliability, and customer experience, is poised to take advantage of the upcoming
summer travel boom. The airline plans to offer a welcome kit to travelers as a celebration of their return and a well-wish for the remainder of their trip.

Why California?

California's tourism industry is a major contributor to the state's economy, but the COVID-19 pandemic has led to a decline. Despite this, California remains a popular destination for tourists. Companies are implementing new measures to revitalize the state's tourism economy and welcome visitors after reopening.

Share of U.S Spending

Number of visitors to Los Angeles, California in the United States from 2017 to 2020 (in millions)

Before the covid-19, California has attracted million of tourist annual.

History of Travel Spending In California

The captivating summer warmth of California is a must-have for any traveler seeking summer fun. The state boasts an array of attractions, including sunny beaches, palm trees, scenic Highway 1, and stunning national parks.

It's time to embark on the California summer adventure for all travelers!


The Delta Welcome Kit is thoughtfully curated for travelers bound for California. As passengers prepare to embark, our attentive flight attendants will distribute this kit for use upon their arrival in the Golden State.

Packaging Branding

Theme -  Summer In California






Encased in a delightful summery gift box, the kit holds the enchanting elements that will open the door to the traveler's journey of exploration and discovery. Among the contents are:

Hand Sanitizer
92mm x 44.3mm x27mm​

Sunscreen Stick
109mm x 54 mm x 27.5mm

Sunglass With Case
164 mm x 70.7mm x 40mm

USB Thumb Drive
82 mm x 30.55 mm x 10mm

Box Dimension

Califonia Scent

Citrus Cocktails
mint, bergamot, lime, grapefruit

The kit encapsulates two quintessential California natural scents —— citrus and forest, crafting a captivating experience that will resonate with passengers.

Hazy Forest
white fir, palm tree, white sage

Logo Developments

Color Inspiration  Twilight | Palm Tree | Sunset | Beach | Desert | Mountain

Style Inspiration

Logo Name

Logotype Development


Mono Color


Logotype Refinement

Full Color

Color Mark

Graphics Developments

Label Design

Box Dieline

Corrugated Box

Inner Dimensions

L: 196.4mm W: 192.4mm H: 44.4mm


Outer Dimensions: 

L: 201.4mm W: 193.9mm H: 45.4mm


Manufacture Dimensions:

L: 201mm W: 193mm H: 45mm

Type E Flute Cardboard

  • The ​thinner profile and lightweight save storage space for easy shipping

  • Great cushioning

  • Highly economical

  • The smoother surface can be advantageous for printing high-quality graphics or labels.

  • Environmentally Friendly

Manufacturing Process:

  • Combination printing: Flexographic Printing Press & Letterpress Printing

  • Spot PMS Color

Box Inserts

Manufacturing Process:

  • Made from a mixture of recycled paper, water, and additives.

  • The mixture is pulped, molded, and dried to create the final product.

  • It can be molded into various shapes and sizes.

  • The use of recycled materials and eco-friendly processes may lead to cost savings in terms of material sourcing.


  • Lightweight yet sturdy.

  • Provides excellent shock absorption and cushioning, making it ideal for protecting fragile items during transit.

  • Can be molded into intricate and customized shapes, offering a snug fit for the product it houses.

  • Biodegradable and environmentally friendly, as it is made from recycled materials and can be recycled after use.

Processed Molded Pulp

Manufacture Dimensions: 

L: 200.69 mm W: 191.96 mm H: 40mm

Box Items

Forest Freshness: Sanitize your hands while being enveloped in the rejuvenating essence of California's towering forests. A touch of the wild, a whiff of nature – embark on your adventure with clean hands and a revitalizing spirit.

Soak in the Journey: Catch a whiff of California's sun-soaked landscapes while safeguarding your skin with our sunscreen stick. It's a fragrant reminder of sun-kissed adventures.

Memory in Miniature: Apply the surfboard from a California beach into the design. Carry your California memories in this Thumbnail USB Driver. Compact yet capacious, it holds the essence of your journey, ready to unlock your cherished moments with a simple click.

Coastal Highway Vistas: With a design inspired by the California Coastal Highway, these sunglasses offer more than just sun protection. They're your window to the state's breathtaking landscapes. When not in use, nestle them in their case, keeping the allure of your journey safely stored until your next gaze.

Color Variation

Sunset Sorbet

Misty Dawn

Violet Horizon

Radiant Ember

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Embrace California from Takeoff!

Our Color Variation Welcome Kits are set to embark on your journey with you. As you board, our aircrew will extend these kits, each capturing the vibrant spirit of California. From the fiery sunsets to the tranquil coastal blues, choose a kit that resonates with your adventure.

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Carry a piece of California as you soar through the skies.

Unbox the essence of the Golden State today!


You’ve arrived, 

Welcome to California!

Enjoy your trip!

Thank you.

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