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Specstacular Fine Eyewear
Specstacular Eyewear, a family-owned business, specializes in on-site crafted lenses and features a curated selection of premium frames, including renowned brands such as Oliver Peoples, Paul Smith, Matsuda, Alain Mikli, LA Eyeworks, Bada, Persol & Paul Frank. Known for stellar customer service and expert repair craftsmanship, the shop consistently earns high praise from satisfied customers.
Location: 13 S Raymond Ave, Pasadena, CA 91105
Why Pop-up Venue?
-Make the brand more visible.
-Provide people with a unique, immersive environment and service.
-Build more relationships with local consumers face to face.
-Clear out old inventory.
-Test the market for permanent physical locations.
-Test for opening an online service.
Siting of The Pop-up Store: Santa Monica Place
Santa Monica, an 8.3-square-mile coastal city on the west side of Los Angeles County, has a residential population of approximately 93,000. With daily tourists, shoppers, and employees, the population swells to an estimated 250,000. The city draws over 8 million annual tourists, and Santa Monica Place, a premier destination offering three levels of retail and dining, is expected to attract 300,000 visitors each year.
Anticipating increased foot traffic will heighten the exposure of the pop-up store, attracting more customers for trials and purchases.
Moodboard
Initial Concept
Concept Refinement
Logo & Color Palette
Isometric Views of Two Concepts
7c.
2c.
Final Design
7c.
2c.
Color Variation
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