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Pop-up Store Project

Selected a local small business and designed a pop-up store to boost its promotion.

Specstacular Fine Eyewear

Specstacular Eyewear, a family-owned business, specializes in on-site crafted lenses and features a curated selection of premium frames, including renowned brands such as Oliver Peoples, Paul Smith, Matsuda, Alain Mikli, LA Eyeworks, Bada, Persol & Paul Frank. Known for stellar customer service and expert repair craftsmanship, the shop consistently earns high praise from satisfied customers.

Location: 13 S Raymond Ave, Pasadena, CA 91105

Why Pop-up Venue?

-Make the brand more visible.
-Provide people with a unique, immersive environment and service.
-Build more relationships with local consumers face to face.
-Clear out old inventory.

-Test the market for permanent physical locations.
-Test for opening an online service.

Siting of The Pop-up Store: Santa Monica Place

Santa Monica, an 8.3-square-mile coastal city on the west side of Los Angeles County, has a residential population of approximately 93,000. With daily tourists, shoppers, and employees, the population swells to an estimated 250,000. The city draws over 8 million annual tourists, and Santa Monica Place, a premier destination offering three levels of retail and dining, is expected to attract 300,000 visitors each year.

Anticipating increased foot traffic will heighten the exposure of the pop-up store, attracting more customers for trials and purchases.


Initial Concept

Concept Refinement

Logo & Color Palette

Isometric Views of Two Concepts



Final Design



Color Variation

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